01
McLaren
THE BEGINNING
It starts with a line.
Everything we have ever designed began there. A single decision about where the eye should travel.
A career in automotive design teaches you that a line is never only a line. It carries proportion, structure, engineering, material and emotion in a single gesture. Get it right and an object stops being something you own. It becomes something you keep.
THE DISCIPLINE
Lines that had to be right.
Selected work from the founders’ careers in senior and lead exterior design roles. Projects shaped by engineering, aerodynamics and production, where every line had a consequence.
02
McLaren
Speedtail
03
McLaren
Elva
04
McLaren
Artura
05
Range Rover
Velar
THE DISCIPLINE
Lines that had to be right.
Selected work from the founders’ careers in senior and lead exterior design roles. Projects shaped by engineering, aerodynamics and production, where every line had a consequence.
01
McLaren
W102
McLaren
Speedtail03
McLaren
Elva04
McLaren
Artura05
Range Rover
VelarTHE FOUNDERS
João Dias · Patrick Carton
Designers, co-founders
We did not leave to draw a different kind of car. We left because the line had somewhere else to go.
THE FALSE CHOICE
Functional?
Or beautiful?
Function
Art
We never accepted the choice.
Function and beauty are not opposing requirements. We design them together.
THE FIRST ELEMENT
Begin with the most ordinary thing in the room.
01 is not a model number. It is a beginning.
Element 01 opens a numbered series of functional artworks, each taking a different everyday purpose and treating it with the ambition normally reserved for something exceptional.
The series begins with a seat. Its purpose is understood instantly. Its form did not have to be.
Element
01
by ENNUA
Element by ENNUA is our lineage of functional artworks. Distinct in form and purpose, united by the same design discipline, material standards and production principles.
The name
ENITEONUA
Latin
to shine forth, to excel
Portuguese / Irish
bare / new
Two roots. Two heritages. One name.
THE MARK
WHAT WE STAND FOR.
Our mark brings together the principles that guide ENNUA. They shape every decision, from the first line to the finished object.
Embrace the rare
Create less, resolve more, make it worth keeping.
Elevate the ordinary
Give everyday function the ambition of an icon.
Question the familiar
Explore what an object could be, not just what it has been.
Born iconic
